It's come up in conversation a few times how all of this business can be done with Large Language Models (LLMs). Or people unfamiliar with the ins and outs of LLM and how it integrates with social media platforms and the public. To put it simply, I think AI is a fantastic tool in our tool belt, but it can't do our jobs and I am about to explain why it doesn't make sense for us to use it to generate content. This is our AI Generated Content Policy.
People who are familiar with AI can spot AI generated content a mile away and feel ripped off if they believe they are paying for something they could get themselves. I am one of these people, so I know that's how some people feel. I can spot a copy and paste from most of the major AI players right away, even a lightly rewritten AI content, and I immediately close out the article, or ask for a refund. I constantly learn and that means I'm paying premiums for subscriptions to sometimes obscure places on the internet to get the latest tips and tricks and hear other professional's opinions. On three occasions I have asked for refunds from my entire subscription costs because I recognized one of their articles were a completely AI generated copy and paste. And I was upset. And I would expect anyone to be just as upset for the no value added resale of free or low cost LLM. All it takes is one single article to ruin your whole reputation - you can build 100 bridges...
AI content is inaccurate. For example, you can go to any AI vendor and ask if cybersecurity is in high demand and it will tell you that it is. We KNOW that the demand has changed, and if I am paying for content from someone I want it to be completely accurate and if it has been posted recently, I also expect it to be up to date.
Every bit of this is garbage and you can't visit LinkedIn for two minutes without complaining about how they're having challenges finding a job. This is just one example of very many things that AI is inaccurate about and I am not willing to stake your careers and my reputation on the accuracy of AI.
3. Social media platforms and blogging websites demote AI generated content. Now, they scan content to see if it has the markers for AI generated content and they will demote it. Even if it's not. Content creators have to avoid even looking like AI generated content now. So it can't be used for marketing, even social media marketing.
4. It's inauthentic. The rise of AI has created a higher demand for human generated content. By being one of the few creators who use their genuine voices to develop content that is both accurate and authentic, you are creating a demand for your particular skillset. Only one person has this skill set and it's you. Millions of people have ChatGPTs skill set. People WANT personality and AI just doesn't have it.
With this in mind, we still do use AI to help us in our content creation but not to create content. Instead we have a policy to only refer to AI to help us come up with ideas to develop on our own, that are up-to-date and accurate, or develop high level outlines and content calendars, but we are strictly opposed to use it to drill down and develop content for us.
It hurts my feelings a little bit when people underestimate the amount of work it took to create a book because they assume that it was just copy and pasted from AI, when all they would need to do is flip through it to see its clearly in our voices. People seem to think writing a book is easy now. It is only if you want to completely waste your time.
We are currently at Narrow AI. Narrow AI means that AI can do one task as well as a human. And what it can do is language. It can write as well as a human. General AI is when AI can perform like a human and do multiple tasks as well as a human. For instance, taking that language, understanding it, reasoning it, and coming up with a conclusion. AI can not do that yet. We are not yet at General AI. Then lastly, Super Intelligent AI is the last stage when it can do all the things a human can do better than a human can. Thus skynet begins.
It is not plausible to go to AI for answers yet. It seems like every other day I am in a discussion mansplaining to someone how AI works and why they can't use it in a debate and it always falls on deaf ears. Like Dale Carnegie says, if I want to win friends and influence people I'd let them save face but I'm just not that mature (most of the time).
That is our official stance on AI. We use it to help us come up with ideas on occasion as just another tool like Google, but all of our content is authentic and will always be authentic because there is no market for AI generated content.
Tyler Wall is the founder of Cyber NOW Education. He holds bills for a Master of Science from Purdue University and CISSP, CCSK, CFSR, CEH, Sec+, Net+, and A+ certifications. He mastered the SOC after having held every position from analyst to architect and is the author of three books, 100+ professional articles, and ten online courses specifically for SOC analysts.
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